Sweepstakes 2025

In 2024, I designed the biannual Premium Giveaway (Sweepstakes) campaign for all WeddingWire / Bodas.net markets, promoting the opportunity for wedding professionals to win one free year of Premium membership. The campaign was conceived to drive lead generation, increase product awareness, and boost engagement across our vendor community.

This edition delivered record-breaking performance, with the Sweepstakes campaign generating the highest number of MQLs to date (+27% YoY growth), contributing €3.2M in attributed revenue. The creative strategy focused on clear value communication, a friendly and accessible visual style, and a seamless user flow optimized for conversion. The result was one of the strongest acquisition campaigns of the year across all markets.